Swiss WorldCargo launches new brand identity campaign

While retaining the slogan “We care for your cargo.”, the customer moves more into focus than ever before

Swiss WorldCargo launches new brand identity campaign

Swiss WorldCargo focuses clearly on their customers in their new marketing campaign and thus further highlights its “brand DNA”. Emphasis is put on innovative, caring and sustainable quality airfreight services.

With its network, the logistics and of course transportation services, Swiss WorldCargo creates decisive added value for each and every customer. This turns into daily success stories. “The key message of our marketing campaign is to show how Swiss WorldCargo helps the customer to be successful,” explains Ashwin Bhat, Head of Cargo at Swiss International Air Lines.

And he adds: “In an environment which is developing towards mass products, it is imperative, to stand our company stands out and continues to demonstrate our strengths.

Swiss WorldCargo is the airfreight division of Swiss International Air Lines (SWISS). Headquartered at Zurich Airport, it offers a comprehensive range of logistics solutions for transporting high-value and care-intensive consignments to some 130 destinations in over 80 countries. The extensive airfreight network is supplemented by daily truck services between important economic centers.