About 98.5 per cent of Chinese use WeChat. The channel is much more than just a chat account. The app is used like a debit card for paying, serves as a ticket in the subway or as the only medium for the Rail Cargo Group to communicate with the Chinese booth builder.
The social media channel also replaces the e-mail. Thus, for businesses, a presence on WeChat is essential to connect with Chinese customers and partners.
WeChat offers the Rail Cargo Group the opportunity to network directly with its target group in China, to communicate in a manner that is close to its customers, in Chinese, with tailor-made content and above all to recognize market specifics, potentials and customer needs through the behavior of its users.
