Rethinking of shippers in European overland transport

DHL study reveals: 83 per cent of businesses are willing to pay more for better and value-added services

Rethinking of shippers in European overland transport

An evolution in the transport sector is being driven by trends such as the rapid growth of e-commerce, the continued urbanisation of markets, and technologies such as big data analytics and digitisation. Against this background DHL has launched its latest research report on ground transportation logistics. 

The report reveals that the fast-paced evolution underway in the sector is changing the way that shippers think when purchasing a transportation solution. The global survey of transport buyers and operations professionals found that 83 per cent of businesses are willing to pay more for better and value-added services as long as they provide a measureable return on their investment. 

The report found that across sectors and regions, companies are increasingly viewing ground transportation as being more than a tactical commodity, with 71 per cent now considering it to be a strategic component of their businesses. Companies agree there is a direct correlation between ground transportation and business performance with three quarters believing investing time and resources in ground transportation will directly help their company sales. 

Also global shifts in the business environment were identified as having an impact on land transport. In particular, the exponential growth of e-commerce and its implications on service was identified by 65 per cent of companies as having a significant impact on their supply chain in the next 1-2 years.

“Echoing the findings of our digitisation research, technology will be central to navigating this new era for ground transportation”, said Javier Bilbao, Global Transport Lead & CEO Latin America, DHL Supply Chain. Although these changing dynamics can be witnessed across regions, variations were also identified depending on the maturity of the market and the demands placed on shippers from their consumer base. In Latin America, the priority consideration in selecting a ground transportation provider is on time delivery while in Europe, where the market is more mature, optimisation of networks is the focus for shippers.

Broader societal factors were also highlighted as presenting associated challenges, with 61 per cent of companies referencing the increase in urbanization as a factor that will significantly impact their future business. Technology and its ability to help manage this complex environment is increasingly seen as a standard requirement of 3PLs.

Auch allgemeine gesellschaftliche Entwicklungen stellen die Geschäftswelt vor neue Herausforderungen. So sehen 61 Prozent der Unternehmen in der zunehmenden Urbanisierung einen Faktor, der sich erheblich auf ihr künftiges Geschäft auswirken wird. Moderne Technologien können dazu beitragen, diese komplexe Umgebung zu steuern. Daher werden sie zunehmend als Standardanforderung an Kontraktlogistiker erachtet.

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