Lufthansa Cargo presents world’s first Rapid Rate Response

Next level of digitalisation in aifreight Business Permits dynamic spot prices in real time

Lufthansa Cargo presents world’s first Rapid Rate Response Bild: Lufthansa Cargo

Lufthansa Cargo is expanding its digital sales channels by dynamic spot prices that can be booked immediately. These are generated automatically in real time by the Rapid Rate Response (RRR) mechanism and are displayed as directly bookable offers.

“Automated spot Prices enable us to make offers to our customers. We are speeding up and simplifying our booking process considerably and further expanding our digital sales channels. This complements our existing personal and digital services,” said Dorothea von Boxberg, Chief Commercial Officer at Lufthansa Cargo.

Lufthansa Cargo uses Rapid Rate Response on all of its own booking channels. Starting in December 2019, the system will generate spot price offers for all customers based in the following pilot markets: Thailand, Vietnam, North and Northeast India, Beijing, Middle East, Iran, Turkey, USA (California, Nevada, Arizona, Hawaii, New York, Connecticut, New Jersey, Massachusetts, Maine, New Hampshire, Vermont, Rhode Island, Washington, Oregon, Idaho, Alaska), Mexico, Spain, Portugal, Cologne and Stuttgart. Lufthansa Cargo will gradually extend the system and deploy it worldwide by the end of 2020.

Rapid Rate Response is connected to the online sales channels and is also available to the sales employees for personal or telephone support. In addition to the option of booking on the company’s own eBooking channel, Lufthansa Cargo will in future also offer air freight forwarders the option of directly connecting their own systems via an application programming interface (API).

External sales platforms will also be connected sucessively. is the first platform that went live.