Amorelie, the online retailer has comissioned Fiege with the fulfilment of its logistics activities. The merchandise of the “online shop for the love life” will be shipped from Fiege’s logistics centre in Erfurt. Fiege will be supplying both B2B clients of Amorelie as well as customers buying love toys directly from Amorelie’s online shop or an online marketplace.
“Our Erfurt logistics centre provides ideal structures for this type of omni-channelling”, Christoph Mangelmans, Managing Director Omnichannel Retail Fiege says. The centrality of the Fiege location facilitates “very late cut-off times so that orders placed by the early evening hours will reach the buyer the next day”.
“We are specialised in handling the merchandise of our clients through different retail channels with a high quality of service for the end customer. This business forms a further component in the expansion of our international omnichannel activities”, Christoph Mangelmans says.
Over a very short period of time, Amorelie has grown from being a genuine e-tailer to an omnichannel vendor offering a broad portfolio of both private label and third-party brand products. “To meet these clearly more complex logistical requirements we sought a fulfilment provider capable of rendering this range of services at a single, central location”, Max Mittelmaier, Director Operations at Amorelie, says.
Fiege convinced with its locational factors as well as experience in B2C and B2B fulfilment. “Ultimately, this decision came about because of Fiege’s outstanding digital competence and the feeling that we were on the same page all the time”, Mittelmaier says, adding: “July’s go-live proved to be a smooth start after a project phase of less than six months and reassured us in having made the right decision.”
