INTTRA, the world’s ocean shipping electronic marketplace, has acquired Avantida, the European market leader in empty container management for ocean carriers. Avantida is headquartered in Belgium and currently conducts business in seven European countries (Belgium, The Netherlands, Germany, France, Italy, Portugal and Spain).
INTTRA’s entry into landside container logistics will provide additional value for existing and new customers. Avantida’s core business – digitized, automated container reuse and repositioning – addresses a major challenge for ocean carriers, transport companies, terminals, depots, and other stakeholders. Industry experts estimate that empty container positioning costs the ocean shipping industry up to USD 20 billion a year, approximately 40 percent of handling costs.
“Avantida, an industry leader in digitized container logistics, has products and customer bases that are highly complementary to those of INTTRA. Acquiring Avantida advances our strategy of extending our reach into the intermodal value chain, enabling INTTRA to better serve our customers. With cutting-edge, cloud-based technology and a unique business model, Avantida enhances efficiency and delivers substantial value to carriers, shippers, and other landside transport companies,” says INTTRA’s CEO, John Fay
Luc De Clerck, Avantida’s CEO: “Together we can leverage technology innovation to digitize and transform a multi-billion dollar market that is central to global trade. INTTRA’s global network will enable us to accelerate product adoption in Europe and around the world. Our combined offering will further benefit numerous stakeholders within and beyond ocean shipping and container logistics, including reducing CO2 emissions and congestion at ports and surrounding communities.”
Avantida will operate as an INTTRA-owned company and customers should continue to use the same sales and service contacts. Terms of the transaction were not disclosed.
INTTRA is the largest neutral electronic transaction software platform and information provider at the center of the ocean shipping industry. By connecting over 225,000 shipping professionals with more than 50 leading carriers and 110 software alliance partners, it streamlines the ocean trade process. Over 700,000 container orders are initiated on the INTTRA platform each week, representing approximately 25 percent of global ocean container trade.