An exclusive, very limited series of illy coffee cups was presented at the “Trieste Intermodal Day – TID” as a tribute to the Port of Trieste. The special, iconic cup recalling the colourful containers that fill the port is illycaffè’s creative tribute to the 300th anniversary of the Free Port of Trieste, the city’s longstanding economic engine. This exclusive series has been issued in a highly limited edition and presented by illycaffé’s art director Carlo Bach to the Italian and international guests who took part in the “Trieste Intermodal Day – TID”, an annual event launched by the Port Network Authority of the Eastern Adriatic Sea.
The illy commemorative coffee cup pays tribute to the port of Trieste, which for three centuries has been and continues to be the city’s economic engine. The cup uses the multi-faceted language of art to celebrate both Trieste’s vocation as a trade hub and one of its most renowned products, coffee. Since 1992, illy has been decorating its cups with works by international artists, over 100 of them so far. The cup celebrating the Free Port’s 300th anniversary was decorated by illy’s own in-house creative team, who gave the saucer a unique elongated shape recalling a ship’s hull, and uses colour to represent logistics and intermodality, the two jewels in the Trieste port’s crown, and the reason why Trieste has been a major trade hub ever since the days of the Austro-Hungarian Empire.
“We are honoured that illycaffè, one of Trieste’s most renowned companies, has decided to issue one of its famous decorated coffee cups to celebrate the port of Trieste on the occasion of the 300th anniversary of the Free Port” commented Zeno D’Agostino, President of the Port Network Authority. “To be celebrated with this special item is a source of pride for us. Much like the colourful containers depicted on the coffee cups, the TID that just ended was a source of inspiration and creativity, both of which are necessary to extend ideas and inspiration to an ever-growing hinterland that is local, national, European, and global in nature” concluded D’Agostino.
TID reflects the Port Authority’s desire to stage an event that could bring to Trieste all of the main players on the international logistics scene. At TID, scientific and technological aspects, business models, information technology, artificial intelligence, and philosophy about the logistics and intermodality of the future are exchanged. About 300 guests, including CEOs, presidents, and other senior executives from Italian and international businesses attended the event. The “Trieste Intermodal Day – TID” is part of the events organized by the Port Network Authority of the Eastern Adriatic Sea to commemorate the institution of the Free Port on the part of Emperor Charles VI in 1719.
