The CMA CGM Group launches Aquaviva, a new generation of containers which allows for the safe carriage of live lobsters in their original water in conditions maintaining their natural habitat. The development of this global innovation relies on CMA CGM’s Reefer specialist expertise and the unique technology INNOPURE®, developed by EMYG Environnement & Aquaculture.
Previously lobsters were carried either frozen by sea or alive and on ice by airfreight. With the new Aquaviva container, they can now travel by sea in optimal conditions maintaining their natural habitat. Lobsters are carried in optimal conditions during the whole transport process within their natural water, from fishing area until arrival at wholesalers or restaurants. This guarantees first-day freshness and quality even over a long term conservation. Initial markets will be North America and Europe.
By its own account CMA CGM is the reference for transporting refrigerated goods by containers thanks to its unique know-how and its network of Reefer experts in 85 countries. CMA CGM offers customised transport solutions with competitive transit times and made for all kind of goods: citrus fruits, seafood, temperature sensitive products. The group relies on a 200,000 strong reefer container fleet of the latest generation: it is performing, environmentally-friendly and adapted to maritime and intermodal transportation. Advance container technologies guarantee optimized temperatures, controlled atmospheres, and the regulation of humidity levels.
