They way goods are shipped plays an important role when purchasing Christmas presents online. The greatest relevance as a driver for purchasing decisions is fast delivery on the very next working day – important for 86 percent of Austrian online-shoppers. Nearly as important – 80 percent – is the announcement of the delivery of the parcel for online shoppers.
These are the results of a survey conducted by the polling agency Kantar TNS on behalf of the DPDgroup. In the period between September and October this year more than 23,000 online shoppers in 21 different European countries have been questioned.
75 percent of Austrian online shoppers are going to purchase their Christmas presents on the internet, 16 percent are willing to spend more online than last year. Customers plan expenses up to EUR 240 per capita, clearly exceeding the European average of EUR 217.
With 46 percent books are the most purchased product group. Toys (38 percent) as well as CDs/DVDs and video games (36 percent) are also enjoying great popularity. The following ranks are occupied by fashion (29 percent), high-tech and electronic goods (28 percent) as well as beauty and healthcare products (25 percent). At the bottom of the ranking are shoes (13 percent) and sports goods (12 percent).
The Kantar TNS survey forms a profile of the typical Austrian Online-Shopper as well: Nearly two thirds (61 percent) of the e-commerce customers who want to spent more money this year for Christmas presents are masculine. 89 percent of Christmas customers live in the city, 49 percent are between 18 and 34 years old. Compared to that only 12 percent of all customers who want to increase their online purchasing are more than 55 years old.
“DPD is the fastest parcel service provider in Austria. Moreover, with DPD Predict every consignee knows when his or her parcel will be delivered within a 2 hour time window”, says Rainer Schwarz, general manager of DPD Austria and adds: “Live-Tracking also provides the chance to track a parcel in real time and find out where the parcel currently is. If the consignee can’t be at home in the predicted time window, the parcel can easily be diverted to a different delivery address, to a chosen neighbor or to a DPD Pickup parcelshop. Another day can also be chosen as delivery date. Also on Saturdays.”
