The Gebrüder Weiss customer magazine “ATLAS – The world in motion” won gold on May 7 at the Best of Content Marketing (BCM) 2019 in Hamburg. In Europe’s largest award for content-driven corporate communications ATLAS prevailed against publications by Daimler, Mercedes-Benz and Lufthansa in the category “Magazines B2B Retail / Transport / Logistics”. Among the around 700 entries, the magazine also won the prestigious “Grand Prix” for outstanding publications.
Both prizes were handed over to Frank Haas, Head of Corporate Brand Strategy & Communications at Gebrüder Weiss, and Merlin Herrmann, Team Leader Communications at Gebrüder Weiss, as well as Miriam Holzapfel and Imke Borchers from the Groothuis agency, Hamburg.
The award-winning special edition of ATLAS is titled “aspirations”. A total of 30 stories from all countries in which the transport and logistics company has locations tell of people and initiatives whose (mobility) projects are trend-setting for the respective country. ATLAS also focuses on the generation change at Gebrüder Weiss, which was successfully completed last year in the management. The online version of ATLAS can be found here: www.gw-world.com/news/publications/
With more than 7,100 employees, 150 company-owned locations and a provisional annual turnover of EUR 1.67 billion (2018), Gebrüder Weiss ranks among Europe’s leading transport and logistics companies. In addition to its core business of land transport, air & sea freight, and logistics, the company operates a number of highly specialized industry solutions and subsidiaries under the umbrella of Gebrüder Weiss Holding AG, based in Lauterach (Austria).
